Effective ways of marketing honey for better returns

By Jared Oundo

profilePeople keep bees for various reasons. One can keep bees as a hobby or for commercial purposes. Many bee keepers in the world inherited the venture from their fore fathers. This led to the traditional belief of the sacred bees.  Oral tradition stories and biblical stories (Genesis 43: 11, Matthew 3:4 and Proverbs 24:13-14) confirm that honey was understood to be very special food, and it was available even during difficult times such as drought.

Honey has a very big market due to its many benefits. Honey is largely composed of sugars that contribute 95% or more of its dry weight. These are largely simple sugars, namely fructose and glucose, which comprise 85% or more of the sugars present. These sugars contribute to the physical and nutritional value of honey.

honey 05
Honey for sale during a past exhibition

It is everybody’s concern to see that the rural communities generate sustainable incomes as soon as possible. Livestock production and marketing offers an option. Out of the various livestock enterprises, namely, poultry, fisheries, cattle, piggery, etc. beekeeping venture offers one of the best options for the rural communities and commercial farmers because of its minimal requirements for land, machinery and equipment, labor and capital investment.

honey rog
Harvested honey in one of the leading honey stores in the region ready for packing and shipping

With the evolution and discovery of the nutritional value of the bee products, many economies have now started commercializing bees. This has not been easy as many farmers have tied all forms of coming up with a bee hive that will give them maximum returns. The one dollar question is how do you sell more to maximize your returns! 

In today’s fast-paced world marketing honey is going to pose a bit of a challenge since there are so many commercial level sellers doing this with the resources to promote and market the product.

Utilizing the internet is part of the sure marketing strategy for selling honey, since so many people can open up an online store to sell their products, but you also need an effective system in place to pack and ship items all over the globe. In case you’re selling honey online you need to be able to manage online orders or you can sub-contract a firm to pack and ship your items and take the conjecture out of your hands, so that you’re not stuck having to deal with lost or misdirected packages.bees pw

Honey marketing  isn’t a skill placed on auto-pilot, you have to spend time working it day by day since a business doesn’t run itself it takes a good deal of persistence and effort to make it work and to make it where you want it to be. It’s easier for people who have previous experience in running a venture to be able to efficiently carry out a sure-fire way to market a single product such as honey and still be able to make a profit. It’s just that when you market products you have to know the actual demand for that particular product in question. For marketing starting at the bottom helps you to learn little things along the way that will make your venture fruitful, so that it will prosper in future when you know what it takes to make it work.

Honey is always a product that people will buy and is in demand due to its many benefits. Having your proper marketing plan detailed will allow you to adjust as you keep growing and discovering new markets for your honey.

honey 33
Well packed honey ready for sale at one of the leading honey stores in Africa

You will need to have a first class user friendly website when selling honey and you want to grow your business. For sure this way you can reach a deeper market of customers than just the locals that you sell to at your roadside stand. This is the reason so many small enterprises are reaching out to bigger companies, but it’s helpful to give small enterprises the tools needed to increase their exposure for business and even clients with farmers and suppliers.

honey 4 sale

 

According to a research, consumers are willing to pay more for local compared to international honey. In a survey of more than 100 consumers, researchers found buyers are willing to pay 20% more for a jar of local honey compared to a jar of international honey. Local honey and honey products have a long list of selling points:

  • Sugars in honey are very simple sugars like glucose and fructose – which some people find more easily digestible and athletes use for a quick energy boost.
  • Unlike artificial sweeteners, honey contains additional nutritional compounds, like proteins and minerals. These minerals are derived from the flowering plants and concentrated somewhat in the honey.
  • Honey is additive-free and has a heritage going back thousands of years.
  • The quality of pure honey remains stable for many months on a kitchen shelf.
  • Every purchase of local honey products benefits your local economy.
honey ab
Young ladies can be seen enjoying honey coffee in one of the leader Honey & Coffee shops in Africa

If you want it simple then you can just sell your honey to larger commercial operations and let them do all the leg work in marketing your honey. However, if you want total control you need to plan and identify potential markets for your honey. Think beyond your local stand and county fairs because you can make a decent income on your beekeeping business if you’re willing to put the time and resources to it.

Make sure you catch my next article on honey, its numerous benefits and its products….

Jared Oundo

Jared Oundo

Jared Oluoch Oundo, Econ. MU, MEC, is the best-selling author of the famous Chemistry of Success as well as other titles such as Fertilize Your Dreams, Awakening the Academic Giant, Position Yourself for Excellence among others. Jared Oundo is a gifted business counselor, consultant, trainer, excellence crusader and Communication & Public Relations strategist. Over the years Jared has diligently dedicated his life in helping people realize their purpose in life through various mentorship programs. Jared also serves as an adviser to various executives. It is worth noting too that Jared is pious minister and a good governance advocate. He serves as one of the editors and Researchers for this publication. Jared Oundo is also the Editor-In-Chief of various publications owned by different companies.

62 thoughts on “Effective ways of marketing honey for better returns

  • March 10, 2017 at 12:48 pm
    Permalink

    Wow! very informative

    Reply
  • March 10, 2017 at 12:50 pm
    Permalink

    I agree with you in totality

    Reply
  • March 10, 2017 at 1:14 pm
    Permalink

    Good stuff and way to go

    Reply
  • March 21, 2017 at 4:15 pm
    Permalink

    I suggest you to come on a site where there are many articles on a theme interesting you.

    Reply
  • March 24, 2017 at 10:53 am
    Permalink

    It seems to me it is excellent idea. I agree with you.

    Reply
  • May 1, 2017 at 3:04 am
    Permalink

    Hey there! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Thanks!

    Reply
  • May 27, 2017 at 1:29 am
    Permalink

    I visit day-to-day some web pages and websites to read articles or reviews, however this blog presents quality based content.

    Reply
  • June 11, 2017 at 4:45 pm
    Permalink

    What’s up, I read your blog on a regular basis. Your humoristic style is awesome, keep doing what you’re doing!

    Reply
  • June 15, 2017 at 6:32 pm
    Permalink

    Hello, i feel that i noticed you visited my blog so i came to return the prefer.I’m trying to to find issues to improve my website!I assume its adequate to use some of your concepts!!

    Reply
  • June 17, 2017 at 6:46 pm
    Permalink

    YouTube contains not simply funny and humorous video tutorials but also it consists of learning related videos.

    Reply
  • June 24, 2017 at 11:16 pm
    Permalink

    Hello my family member! I want to say that this post is amazing, great written and come with almost all significant infos. I’d like to see extra posts like this.

    Reply
  • June 26, 2017 at 6:15 pm
    Permalink

    I regret, that I can not participate in discussion now. I do not own the necessary information. But this theme me very much interests.

    Reply
  • July 12, 2017 at 4:19 am
    Permalink

    Good way of telling, and fastidious article to take information regarding my presentation subject, which i am going to deliver in school.

    Reply
  • July 24, 2017 at 10:19 am
    Permalink

    Genuinely its called Search engine optimization that when i search for this post I found this site at the top of all web pages in search engine.

    Reply
  • September 12, 2018 at 7:03 pm
    Permalink

    Greetings! Very useful advice in this particular post!

    It is the little changes that produce the most important changes.
    Thanks a lot for sharing!

    Reply
  • September 13, 2018 at 11:33 pm
    Permalink

    Great blog you have got here.. It’s difficult to find high quality writing like
    yours these days. I really appreciate individuals like you!
    Take care!!

    Reply
  • September 20, 2018 at 7:00 pm
    Permalink

    My wife and i ended up being now delighted when Edward could do his analysis while using the ideas he got out of the web page. It’s not at all simplistic just to always be making a gift of tips and tricks that many others may have been trying to sell. And we all grasp we’ve got you to be grateful to because of that. The specific illustrations you have made, the easy web site navigation, the relationships your site assist to promote – it’s got mostly overwhelming, and it’s really facilitating our son and our family reckon that the article is excellent, and that is tremendously mandatory. Thanks for everything!

    Reply
  • September 28, 2018 at 3:11 am
    Permalink

    Please let me know if you’re looking for a article writer for your site.

    You have some really great articles and I think I would
    be a good asset. If you ever want to take some of the load off,
    I’d really like to write some material for your blog in exchange for a link
    back to mine. Please shoot me an e-mail if interested.
    Regards!

    Reply
  • November 25, 2018 at 1:21 am
    Permalink

    Are you in the mood for a little blonde visual satisfaction? If so,
    then you really need to take a look at http://www.camgirl.pw/miss_ksu/ She is the type of girl who knows how to put some led in a man’s pencil.

    Reply
  • December 21, 2018 at 12:58 am
    Permalink

    Hey there, You’ve done an incredible job.
    I will definitely digg it and personally suggest to my friends.
    I am sure they will be benefited from this site.

    Reply
  • December 25, 2018 at 6:11 pm
    Permalink

    Have you ever considered about adding a little bit more than just your
    articles? I mean, what you say is important and everything.
    But just imagine if you added some great pictures or video clips to give your posts more, “pop”!
    Your content is excellent but with pics and clips, this website could certainly be one of the greatest in its niche.
    Good blog!

    Reply
  • December 27, 2018 at 1:14 pm
    Permalink

    you are in reality a good webmaster. The web site loading velocity is amazing.
    It sort of feels that you are doing any unique trick.
    Also, The contents are masterwork. you have performed a fantastic task in this subject!

    Reply
  • December 27, 2018 at 1:42 pm
    Permalink

    I’ve been surfing on-line greater than three hours lately,
    yet I never found any interesting article like yours.
    It’s beautiful worth enough for me. In my opinion, if
    all web owners and bloggers made just right content material as you
    did, the web will likely be much more helpful than ever before.

    Reply
  • May 9, 2019 at 7:57 am
    Permalink

    Thank you, I’ve just been searching for information approximately this topic for a while and yours is the greatest I’ve came upon so far. However, what about the conclusion? Are you certain concerning the supply?

    Reply
  • May 9, 2019 at 8:29 am
    Permalink

    As I site possessor I believe the content matter here is rattling great , appreciate it for your hard work. You should keep it up forever! Best of luck.

    Reply
  • May 9, 2019 at 9:42 am
    Permalink

    I like the helpful info you provide in your articles.
    I’ll bookmark your weblog and check again here frequently.
    I am quite certain I’ll learn plenty of new stuff right here!

    Good luck for the next!

    Reply
  • May 9, 2019 at 2:07 pm
    Permalink

    great issues altogether, you simply won a new reader. What would you suggest about your post that you just made some days ago? Any sure?|

    Reply
  • May 10, 2019 at 6:31 am
    Permalink

    Everything is very open with a really clear clarification of the challenges. It was truly informative. Your site is very useful. Many thanks for sharing!|

    Reply
  • June 25, 2019 at 2:47 am
    Permalink

    I am not very superb with English but I find this very easygoing to translate.

    Reply
  • June 25, 2019 at 4:24 am
    Permalink

    Only wanna tell that this is extremely helpful, Thanks for taking your time to write this.

    Reply
  • June 25, 2019 at 6:49 am
    Permalink

    I just want to mention I’m all new to blogs and certainly savored you’re web site. More than likely I’m want to bookmark your site . You surely have good writings. Appreciate it for sharing your web page.

    Reply
  • June 25, 2019 at 7:42 am
    Permalink

    You made some decent factors there. I appeared on the internet for the issue and found most people will associate with with your website.

    Reply
  • June 25, 2019 at 7:56 am
    Permalink

    I just want to say I am very new to blogs and truly savored you’re web site. More than likely I’m likely to bookmark your website . You amazingly come with superb articles and reviews. Regards for sharing your webpage.

    Reply
  • June 25, 2019 at 8:06 am
    Permalink

    You made some respectable points there. I seemed on the web for the issue and found most people will go together with along with your website.

    Reply
  • June 25, 2019 at 9:35 am
    Permalink

    Amazing blog layout here. Was it hard creating a nice looking website like this?

    Reply
  • June 25, 2019 at 12:57 pm
    Permalink

    Amazing blog layout here. Was it hard creating a nice looking website like this?

    Reply
  • June 25, 2019 at 1:22 pm
    Permalink

    Amazing blog layout here. Was it hard creating a nice looking website like this?

    Reply
  • August 16, 2023 at 3:48 pm
    Permalink

    I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to design my own blog and would like to know where u got this from. thank you

    Reply
  • August 17, 2023 at 6:34 am
    Permalink

    Thanks for your personal marvelous posting! I quite enjoyed reading it, you may be a great author.I will always bookmark your blog and will come back later on. I want to encourage you to definitely continue your great writing, have a nice afternoon!

    Reply

Leave a Reply to Shalley Cancel reply

Your email address will not be published. Required fields are marked *